Mercedes-Benz Car Group - Technology - SUV - Sportscar

Co-Chief Executive Officer

Business Strategy - Transform Daimler-Chrysler merger to Daimler-Renault-Nissan Cooperation

Passenger car Portfolio - Premium SUV (Super Utility Vehicle) Model Offensive

Change passenger car portfolio, define new premium and SUV models, define and enlarge premium compact cars, increase profit with more premium models, reduce variants and costs with consolidation less and none profit units. Reduce costs and increase earnings with scale effects and partners. Save investments with common projects and partners, reduce risks with cooperation and common projects with partner Renault-Nissan. Launch and realize Kit-System for complex mechanical structures. Daimler AG Ebit 50 EUR Billion during 2012-2016 (best in history)

Concepts - Technology

Scale to all passenger cars

  • Design and Function concept
  • Better Boarding with SUV
  • Highter Drive Experience
  • SUV Characteristic
  • Exclusive Labeling 

Design and Technology

Concept - SUV

GL-Line                   EQ - Line

  • GLA                                  EQA
  • GLB                                  EQB
  • GLC                                  EQC
  • GLE                                  EQS
  • GLS

Lift Me Up GLA -EQA - EQB

Concept - Sport

Mercedes-Benz AMG-GT

  • Long front hood (Jaguar 1970)
  • Big shark mouth radiator hood
  • Porsche GT from roof to backside
  • Aircondition channels at both sides
  • Wheels with grill im analogy to shark mouth

Design and Technology as