Mercedes-Benz Car Group - McLaren Mercedes SLR
Fashion is not what fall in eye but remains in memory, Giorgio Armani
From McLaren SLR Design
To Mercedes Benz AMG GT Design
McLaren Mercedes SLR
Design characteristics
Concept Batman- Space Shuttle
Utopic Race Car style
Striking edges and corners
Utopic labeling
Unknown target customer
Presentation as Mc-Laren SLR
Mercedes Benz AMG GT
Design characteristics
Concept Shark-Mouth
Mercedes-Benz 300 SL Renaissance with
Jaguar-Porsche Elements
Hard-top, long face, high wheels, back fin, great muzzle,
shark mouth, steel teeth, big cooler-grill
Potency and Momentum
Presentation as AMG GT